What does Twitter Reach, Relevance and Frequency actually mean?

现在对于Twitter的使用已日渐普遍,但是,你是否真正的了解Twitter上一些功能的含义么?它们到底意味着什么呢?本文将用一些生动的图示帮你更深入的了解这一社交网络媒介。

I always get asked about what you are supposed to measure on Twitter, aside form the obvious things like Follower numbers, number of Twitter Lists you are on etc. For example why does Twitter reach, relevance and frequency really mean?

I came across a good post by FreshNetworks, who looked at this exact issue in their post.  They produced an easy to follow presentation explaining the four areas you should be looking at. I have put these four areas together in one image, so you can easily see the different measurements you can extract via Twitter and what they really mean, below.

How do you measure Twitter activity 

Adapted from this excellent slideshare presentation by Freshnetworks

Any clearer now?

There are many tools that you can use to measure the areas mentioned above, some of which are in the Slideshare presentation (link above).
 

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